The synergy of the strategic partnership between HotPlay and Mediakeys will help brands promote highly engaging Online-to-offline (O2O) retail as the service offers objectively increasing their sales and at the same time boost customer engagement and loyalty. At the same time, it also increases revenue opportunities and expands the customer base for game developers globally” With this partnership, HotPlay strengthens advertisers’ access to the global market of 2.9 billion gamers. The game application market is the fastest growing business category in the world with strong growth prospects. HotPlay’s Chief Executive Officer, Jessie Nithinan Boonyawattanapisut, added “In 2021, the global games industry continues to grow at a rapid pace, with no signs of slowing down in the years to come. This will help advertisers reach their target markets anywhere. Additionally, the expertise of Mediakeys’ OOH advertising and their ability to successfully develop both global and local marketing campaigns, through geofencing capabilities, allow an innovative way to take advantage of audience behaviors. As a result, customers of HotPlay will be offered an integrated solution for hyper-targeted online advertising campaigns which can be edited, set to a custom broadcast area and launched through programmatic mobile and desktop campaigns. Large international coverage and years of experience have made Mediakeys the right partner for HotPlay as it begins expanding its footprint in international markets.įrom this partnership, HotPlay’s IGA platform will connect with Mediakeys’ advertising platform. HotPlay noted the partnership with Mediakeys is a stepping stone designed to accelerate global relationships and deployments.Įstablished in 1993, Mediakeys is a multi-media international advertising specialist with offices in 16 countries spanning over key continents including APAC, EMEA and the Americas. This partnership is designed to leverage Mediakeys global footprint and relationships expanding customer segments and opening new geographical markets for HotPlay.įounded by veteran game developers, HotPlay is a revolutionary in-game advertising (IGA) solution tastefully harmonizing engagement between businesses and gamers for all stakeholder benefit. HotPlay announced today a strategic partnership with Mediakeys, an international media & advertising agency specializing in out-of-home (OOH) and digital advertising.
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